MARKETING & SALES

MARKETING & SALES-PAPER-II

MARKETING & SALES-PAPER-II

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CIL NON-EXE TO EXECUTIVE EXAM

MARKETING & SALES

Test

50 Tests

Attempts

2

Price

Rs. 2299
Validity shall be Exam Date + six months
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Additional plans also available

Test Validity

Test is valid till CIL NON-EXECUTIVE TO EXECUTIVE  EXAM gets over + Three months. User can submit each test TWO times i.e. TWO attempts. User can see submitted tests ques, answer & solutions as many times they want. There is no time boundation for attempting a test. User can give any test any time on laptop/desktop/mobile/tablet through website or mineportal app.

Offers

Below Offer is applicable only to user buying test series with One Year Validity. Not applicable on less than a year validity test series.
10% discount- First Time User
20% discount- Second Time User
30% discount- Third Time User

You need to PayTm/Gpay/PhonePe the discounted test series fee directly to our Paytm/GPay/PhonePe No- 8804777500

After payment whatsapp us on 8804777500 - your Email id/Mobile No, & Test Name. Test series will be activated within 45 minutes from our end.

Syllabus

1. General Marketing Management:

a) Marketing concept and its evolution.

b) STP Model ( Segmenting, Targeting, Positioning)

c) Consumer Behaviour

d) Product Management

e) Brand Management

f) Demand Forecasting

g) Strategic Management (BCG Matric, Ansoff's Matrix, SWOT, etc.)

h) Business to Business Marketing

i) Digital Marketing.

2. Marketing of Coal:

a) Coal as a product

i. Origin

ii. Types of coal

iii. Composition and quality variants

iv. Indian coal Vs Imported Coal

v. Role of coal in India's energy dynamics

b) CIL Brand - opportunities and threats

c) Demand and Supply of coal in India

d) Major coal consumers - Power & Non-Power

e) Modes of coal distribution

f) Role of Rail in coal transportation

g) New Coal Distribution Policy ( LoA/FSA regime, E-auction, etc,)

h) Fuel Supply Agreements (important provisions related to ACQ, Penalty/compensation, i. Weighing and loading, etc.)

i) SHAKTI Policy

j) NRS Linkage Auction Policy

k) E-auction of coal ( Single Window Mode Agnostic )

l) Coal import and export in the country

m) Pricing of coal in India - Dual pricing, Tax components, etc.

n) Major international coal indices

o) National Coal Index

p) Promotion of 'CIL' Brand - digital and physical.

3. Quality Management

a) Annual Grade declaration procedures

b) Role of Fixed Carbon, Ash, Volatile Matter & Moisture in Pricing of Coal

c) Determination of Equilibrated Ash, Moisture & GCV, also on Air-Dried bases

d) Calculation of various index for coking coal like coking index, LTGK, FSI, Micum Index & shatter index etc.

e) Ash Fusion temperature and effects on boiler

f) Cost of quality and its input on coal value & image on company

g) Coal sampling procedure and its analysis - Commercial Arrangement for determination of quality of Coal (UHV), determination of weighted average of total moisture and surface moisture.

h) Bomb Calorimeter, its function & determination of GCV on equilibrated basis

Download the syllabus for Marketing & Sales

Online Class Available

Marketing & Sales class for CIL Non-Executive class will have around 25-30 lectures of one hour duration each. Subject will be taught by renowned teacher Shri Wadhwa Sir a retired general manager from CIL. Language of class will be Hindi-English Mix. Candidate can ask their doubt etc live in the class. Lecture video will automatically get uploaded in App after each class gets over. Which can be viewed anytime till course validity. For any query related to class whatsapp us on- 8804777500
ONLINE CLASS FEE:- 6000
COMBO FEE (CLASS+TEST SERIES):- 7000
Pay the discounted price directly to our GPay/Phonepe - 8804777500 and after payment Whatsapp us your email id and exam name. You will be added in courses.