MARKETING & SALES

COMBO (ONLINE CLASS & TEST SERIES)-MARKETING & SALES

COMBO (ONLINE CLASS & TEST SERIES)-MARKETING & SALES

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CIL NON-EXE TO EXECUTIVE EXAM

MARKETING & SALES

Rating

5 / 5 (5)

Test

49 Tests

Attempts

2

Price

Rs. 7000
Validity shall be Exam Date + six months
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Test Validity

Test is valid till CIL NON-EXECUTIVE TO EXECUTIVE  EXAM gets over + Three months. User can submit each test TWO times i.e. TWO attempts. User can see submitted tests ques, answer & solutions as many times they want. There is no time boundation for attempting a test. User can give any test any time on laptop/desktop/mobile/tablet through website or mineportal app.
Users Testimonial

Rohit Kumar

Executive (Marketing) - Mahanadi Coalfields Limited (MCL)

Thank you, MinePortal. I studied only from your test series and videos. Everything was clear and well explained. I got promoted because of this platform.
Last modified on: 11-05-2025

Deepika Kumari

Marketing Assistant - South Eastern Coalfields Limited (SECL)

It's the best platform for CIL promotion exams. MinePortal's combo is fully exam-oriented and saves a lot of time. Very helpful for working employees like me
Last modified on: 11-05-2025

Rajeev Singh

Sales Officer - Central Coalfields Limited (CCL)

This package made my preparation simple and focused. I didn't waste time searching for random materials. MinePortal covered the syllabus properly, and I cleared my exam
Last modified on: 11-05-2025

Aman Agarwal

Executive (Marketing & Sales) - Western Coalfields Limited (WCL)

Before joining, I was preparing blindly. But this combo package gave me structure and clarity. The way they explained marketing principles and CIL-specific topics helped me so much. I cleared my Executive exam. If you're serious about moving forward, trust MinePortal.
Last modified on: 11-05-2025

Nishant Gupta

Sales Executive - South Eastern Coalfields Limited (SECL)

What MinePortal gave me was not just content, it was direction, confidence, and a plan that actually worked. Their Marketing & Sales combo package covered everything: business concepts, CIL sales process, reasoning, and general awareness, all aligned with the exam pattern. I cracked the Executive role with clarity, thanks to this amazing package.
Last modified on: 11-05-2025

    Syllabus

    1. General Marketing Management:

    a) Marketing concept and its evolution.

    b) STP Model ( Segmenting, Targeting, Positioning)

    c) Consumer Behaviour

    d) Product Management

    e) Brand Management

    f) Demand Forecasting

    g) Strategic Management (BCG Matric, Ansoff's Matrix, SWOT, etc.)

    h) Business to Business Marketing

    i) Digital Marketing.

    2. Marketing of Coal:

    a) Coal as a product

    i. Origin

    ii. Types of coal

    iii. Composition and quality variants

    iv. Indian coal Vs Imported Coal

    v. Role of coal in India's energy dynamics

    b) CIL Brand - opportunities and threats

    c) Demand and Supply of coal in India

    d) Major coal consumers - Power & Non-Power

    e) Modes of coal distribution

    f) Role of Rail in coal transportation

    g) New Coal Distribution Policy ( LoA/FSA regime, E-auction, etc,)

    h) Fuel Supply Agreements (important provisions related to ACQ, Penalty/compensation, i. Weighing and loading, etc.)

    i) SHAKTI Policy

    j) NRS Linkage Auction Policy

    k) E-auction of coal ( Single Window Mode Agnostic )

    l) Coal import and export in the country

    m) Pricing of coal in India - Dual pricing, Tax components, etc.

    n) Major international coal indices

    o) National Coal Index

    p) Promotion of 'CIL' Brand - digital and physical.

    3. Quality Management

    a) Annual Grade declaration procedures

    b) Role of Fixed Carbon, Ash, Volatile Matter & Moisture in Pricing of Coal

    c) Determination of Equilibrated Ash, Moisture & GCV, also on Air-Dried bases

    d) Calculation of various index for coking coal like coking index, LTGK, FSI, Micum Index & shatter index etc.

    e) Ash Fusion temperature and effects on boiler

    f) Cost of quality and its input on coal value & image on company

    g) Coal sampling procedure and its analysis - Commercial Arrangement for determination of quality of Coal (UHV), determination of weighted average of total moisture and surface moisture.

    h) Bomb Calorimeter, its function & determination of GCV on equilibrated basis

    Download the syllabus for Marketing & Sales

    Online Class Available

    Marketing & Sales class for CIL Non-Executive class will have around 25-30 lectures of one hour duration each. Subject will be taught by renowned teacher Shri Wadhwa Sir a retired general manager from CIL. Language of class will be Hindi-English Mix. Candidate can ask their doubt etc live in the class. Lecture video will automatically get uploaded in App after each class gets over. Which can be viewed anytime till course validity. For any query related to class whatsapp us on- 8804777500
    ONLINE CLASS FEE:- 6000
    COMBO FEE (CLASS+TEST SERIES):- 7000
    Pay the discounted price directly to our GPay/Phonepe - 8804777500 and after payment Whatsapp us your email id and exam name. You will be added in courses.