MARKETING & SALES

SUPER COMBO(PAPER-I & M&S)(RECORDED LECTURES OF ONLINE CLASS HELD + TEST SERIES)

SUPER COMBO(PAPER-I & M&S)(RECORDED LECTURES OF ONLINE CLASS HELD + TEST SERIES)

Thumb

CIL NON-EXE TO EXECUTIVE EXAM

MARKETING & SALES

Test

74 Tests

Attempts

2

Price

Rs. 7500 Rs. 10000
Validity shall be Exam Date + six months
Buy Now

Additional plans also available

Test Validity

Test is valid till CIL NON-EXECUTIVE TO EXECUTIVE  EXAM gets over + Three months. User can submit each test TWO times i.e. TWO attempts. User can see submitted tests ques, answer & solutions as many times they want. There is no time boundation for attempting a test. User can give any test any time on laptop/desktop/mobile/tablet through website or mineportal app.

Offers

Below Offer is applicable only to user buying test series with Exam Date + Three month validity. Not applicable on three or six month validity package.
10% discount- First Time User
20% discount- Second Time User
30% discount- Third Time User

You need to PayTm/Gpay/PhonePe the discounted test series fee directly to our Paytm/GPay/PhonePe No- 8804777500

After payment whatsapp us on 8804777500 - your Email id/Mobile No, & Test Name. Test series will be activated within 45 minutes from our end.

Syllabus

1. General Marketing Management:

a) Marketing concept and its evolution.

b) STP Model ( Segmenting, Targeting, Positioning)

c) Consumer Behaviour

d) Product Management

e) Brand Management

f) Demand Forecasting

g) Strategic Management (BCG Matric, Ansoff's Matrix, SWOT, etc.)

h) Business to Business Marketing

i) Digital Marketing.

2. Marketing of Coal:

a) Coal as a product

i. Origin

ii. Types of coal

iii. Composition and quality variants

iv. Indian coal Vs Imported Coal

v. Role of coal in India's energy dynamics

b) CIL Brand - opportunities and threats

c) Demand and Supply of coal in India

d) Major coal consumers - Power & Non-Power

e) Modes of coal distribution

f) Role of Rail in coal transportation

g) New Coal Distribution Policy ( LoA/FSA regime, E-auction, etc,)

h) Fuel Supply Agreements (important provisions related to ACQ, Penalty/compensation, i. Weighing and loading, etc.)

i) SHAKTI Policy

j) NRS Linkage Auction Policy

k) E-auction of coal ( Single Window Mode Agnostic )

l) Coal import and export in the country

m) Pricing of coal in India - Dual pricing, Tax components, etc.

n) Major international coal indices

o) National Coal Index

p) Promotion of 'CIL' Brand - digital and physical.

3. Quality Management

a) Annual Grade declaration procedures

b) Role of Fixed Carbon, Ash, Volatile Matter & Moisture in Pricing of Coal

c) Determination of Equilibrated Ash, Moisture & GCV, also on Air-Dried bases

d) Calculation of various index for coking coal like coking index, LTGK, FSI, Micum Index & shatter index etc.

e) Ash Fusion temperature and effects on boiler

f) Cost of quality and its input on coal value & image on company

g) Coal sampling procedure and its analysis - Commercial Arrangement for determination of quality of Coal (UHV), determination of weighted average of total moisture and surface moisture.

h) Bomb Calorimeter, its function & determination of GCV on equilibrated basis

Download the syllabus for Marketing & Sales